You’ve put a lot of time and energy into creating your online course, and now you’re ready to launch! Although it might feel like the hard work is over, you’ll need to invest the same amount of time, if not more, into your course launch if you want it to be successful. Your course might be pure gold, but if no one knows it’s there, then you won’t receive many enrolments.
You need a well-thought-out launch strategy to generate interest and ensure that your eLearning programme has the attention of potential students.
Here are 5 ways that you can set yourself up for a successful online course launch:
1. Grow your audience first
Before launching your class, you need to focus on building up your audience. These will be the people you can market to and the people most likely to enrol. Even before building your course, it’s helpful to grow your audience as you can then run surveys, polls and test content to see what types of material will resonate the most. It will also help you to write more effective copy for your launch, such as social media captions/posts and email marketing material, as you’ll know which types of copy receive high engagement.
One of the most effective ways to market an online class is via email and social media, so focus on growing your audience there. Building an email list and a decent social media following will make a huge difference during your course launch. Offer valuable snippets of content to create engagement and establish yourself as an authority in your niche. It will help you get more follows, likes and shares on social, plus build trust in your email list.
You may even have space in your budget to invest some ad spend to grow your audience, increase your followers on socials and get people subscribed to your email list.
2. Create a buzz before you launch
Once you’ve got an audience interested in what you have to say, you can start to build up the buzz about your online course. Create around six weeks of content regarding your course so that your audience will be eagerly awaiting the launch and are more likely to enrol. This content could include little teasers of what to expect, informative videos, social media and blog posts.
Your email list will be one of the greatest assets in your course launch. Not only can you warm up your leads before you initiate your eLearning programme, but you can also keep nurturing them afterwards. Create an email sequence for the weeks leading up to your launch. These emails should provide legitimate value and not just be a sales pitch. But make sure to plug your programme at the bottom of each email. You can also consider embedding a timer into your emails to increase the sense of anticipation.
The same goes for your social media feeds. Use your social platforms to let your audience know that your course is coming and what they might expect. Diversify your content by including a mix of written posts and videos to keep people engaged and include countdowns and timers to get people more excited about the launch.
3. Get others to post about it
Even if you don’t have a large audience yourself, you can leverage the audience of others to support the successful launch of your eLearning class. Reach out to people in your network who share a similar target audience to you and ask if they’d be willing to share the details about your online course launch. You could also try messaging influencers or contacting online publications in your niche.
Doing guest blog posts on other blogs and online publications is a great way to reach a wider audience and increase your course interest. You can showcase your expertise in your content and then plug your course with a CTA at the end. The more guest posts you do, the more interest you’ll generate in your programme. Guest posts are an excellent way to grow your audience as well, so they are a win-win for the success of your online course launch.
4. Offer a discount for first enrolments
The goal of your online course launch should get as many customers enrolled as possible. In the beginning, you need people taking your course and providing feedback and testimonials so that others feel comfortable investing in what you’re selling. If you have no reviews, you can’t justify charging a higher price. So, you’re going to have to start smaller.
We’re not suggesting you should undervalue yourself by any means, but for your launch, it’s worth offering a discounted price for first enrolments. Make sure that when you’re creating your launch copy, you are letting your audience know that you’re offering this discounted rate for those who sign up first, which will create a sense of urgency. At a lower price point, more people will be willing to purchase the course.
Once the first wave has gone through the course, given you feedback and left reviews, you will have the social proof necessary to increase the price. You will also have access to some valuable insights which you can use to optimise your content.
5. Don’t keep waiting to launch. Just do it.
Many people are hesitant to initiate their online programme until it’s absolutely perfect. You’ll spend hours trying to make sure that every little thing is exactly how you want it, but the reality is that you will always find a reason to put off the launch. The best thing you can do is just go for it. Launch your course and use the feedback from your customers to make the necessary changes as they present themselves. Otherwise, you’ll obsess over it and never end up launching at all.
Launching your online course successfully
The launch of your online class will set the tone for its performance long-term. By creating a strategic launch plan, you can build up a buzz and generate some interest before you even start, so you have a lineup of eager customers ready to enrol. You have great value to provide to your audience, and by using these tips, you can set yourself up for a successful online course launch.